This past week, I participated in three
Twitter Taste Live events - an online live tasting through Twitter that spans beer and wine, as well as wine programs at local grocery stores to a winery's current lineup. #TTL as it is known in the Twitterverse was developed by
Craig Drollett to put a new spin on the typical tasting room crowd, making it easy for a winery to target a specific audience (like wine bloggers) without leaving the office. Products are sent to each participant, and the event is conducted as if in a tasting room - the best events include a company representative and/or winemaker really discussing each segment and answering questions. I think it's brilliant, and through TTL I've had some very memorable and educational tastings, oftentimes making a winery "brand" more human. In an industry that is continually selling out family wineries to large corporations (read:
Vinography's post on Rosenblum) this relation between winery and consumer is never more important.
